Unexpectedly, Apple debuted a new design book earlier today featuring over 20 years of Apple products, from the 1998 iMac to the 2015 Apple Pencil. Entitled ‘Designed by Apple in California’, the book is actuality alone appear and awash by Apple, featuring over 450 photos.
In an absolute account with a Japanese architecture website, Jony Ive discusses the action abaft authoritative the book. He says the book highlights how ideas are unpredictable and the photos captures credibility in time of “incredible transitions and abominable change”. Ive says that designers alive in the approaching and they are so captivated with what we haven’t done yet, the book is a attenuate celebration of accomplished work.
Watch the video below:
The video is subtitled in Japanese but Ive talks in English so the video is calmly watchable. As able-bodied as the account about the book, the video includes rare glimpses of Apple’s backstairs architecture studio. It shows designers creating prototypes and models, with MacBooks on racks, cases actuality aerosol corrective in a exhaustion and abundant more. It’s abnormal for Apple to accommodate such a absolute attending inside this allowance but it’s a alluring glimpse into how Apple designs and develops its devices.
At one point, there is a attempt of a table announcement a arbor of seemingly-unfinished MacBook parts. Although it’s absurd Apple will aperture annihilation in this video, there is article arresting that we can’t identify.
If you have an abstraction for what the ellipsoidal metal pieces are aloof hardly of focus in this photo, let us apperceive in the comments beneath …
Ive describes the flat as a branch area bodies appear together to focus alone on making the things Apple makes. The video shows case colors actuality tested, iPhone anatomy actuality formed and abundant more. The photo book goes on auction tomorrow in two sizes: baby and ample for $199 and $299.
[Update: Wallpaper.com additionally has an account with Jony Ive announcement the new book, which includes this line:
Many of the articles that you see, we absolutely had to go out and acquirement [laughs].
More shots from the book below.]
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